Caroline Willstrand new Head of Sales & Marketing

April 4, 2023

R&F Travel Retail is looking to expand in new markets and has recently named Caroline Willstrand as new Head of Sales & Marketing.

In her new role, Caroline Willstrand will lead the commercial development of R&F Travel Retail as the company is looking to expand in new markets and business areas.

Until recently, Caroline Willstrand worked as Sales Director Airports and Cruise Ports at the company. Caroline Willstrand has extensive experience of international sales within different business areas and customer segments. Before joining R&F Travel Retail, she worked at Edwardian Hotels London and Nordic Choice Hotels.

During her time at R&F Travel Retail, Caroline has acquired a wide-ranging knowledge of the tender process for Travel Retail customers and has also been a vital part in developing our business and seeing new opportunities and possibilities. With her positive energy and her inclusive and coaching leadership style, Caroline will be a valuable asset for driving our expansion in new markets and accelerate our growth”, says Monika Dagberg, General Manager at R&F Travel Retail.

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