Monika Dagberg joins R&F as new General Manager

January 10, 2022

We are very excited to announce that Monika Dagberg will be joining R&F as General Manager. Monika started her position on the 1th of January.

Monika has a Master of Science from the university of Lund and a solid leadership background within retail. Her latest position, before joining the R&F Team, has been as E-Commerce Director at the Swedish Retailer Granngården. Previous to Granngården she held a position as Managing Director of Online Brands Nordic AB (Hedbergs Guld & Önskefoto) and Business Unit Director within Egmont (Publishing & Media). Monika Dagberg will report to the Managing Director of Stena Line Travel & Retail Group, Jari Virtanen.

We are very happy to have been able to recruit an experience leader like Monika with a strong background from Retail to our company. As the Travel Retail industry is changing and digitalization is becoming an integrated and significant part of both the customer experience and our ability to scale our business seamlessly to new markets, Monikas strong background from e-commerce will truly strengthen the company going forward.”, says Jari Virtanen, MD at R&F Travel Retail.

”I feel humble and honored to have been given the opportunity to work with R&F, a great company with highly competent people and a high growth potential”, says Monika Dagberg. “With the customer in focus and a digital mindset, we will continue to develop R&F into the future of Travel Retail”

Welcome to us Monika!

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