R&F enters the domestic market

For the first time, R&F is entering the domestic market by selling Segafredo’s wide range of coffee, tea and chocolate drinks. Initially, two markets will be approached – hotel, restaurant and catering (HoReCa) and food retail.

R&F Travel Retail is one of the largest travel retail players in Northern Europe. The company has been supplying premium duty-free and travel value products to shipping companies, airports and border shops for over 40 years. Now, for the first time,  R&F is entering the domestic market by selling Segafredo’s wide range of coffee, tea and chocolate drinks.

The plan is to gradually broaden the product range further but to stay in the beverage segment.

“We are excited launching the Segafredo Coffee Brand as the first of more branded products to come for R&F entering into the domestic market in Sweden and Scandinavia”, says Tony Michaelsen, Head of Business Development of R&F Travel Retail.

With this, R&F has strengthened its team with two new Key account managers. One in retail and one in HoReCa.