Merchandising & Sales steering
Selling more by understanding what we sell.
We understand the specific target audience for every single one of the thousands of products we stock, as well as customer behavior in travel retail. Furthermore, we make the best use of this knowledge to sell more. So our expert team not only creates and delivers POS and merchandising materials which are fully in-line with brand guidelines, but tailor-made to the target audience and the specific world of travel retail. We use customer knowledge to also assist in effective placement and product prioritization in-store. Finally, we track the sales performance continuously and react in-store immediately.