Success for R&F shop at Cologne Bonn Airport
May 7, 2021On 28 April, R&F Travel Retail opened its first store at Cologne Bonn Airport. While travel volumes are still reduced due to the pandemic, it’s clear that shop sales have far exceeded expectations.
While the shop at Cologne Bonn Airport sells traditional travel retail products such as duty paid spirits, perfume and confectionery, it also offers a new concept to make airport shopping fun and exciting. With the fun and eye-catching interior, new ways of merchandising and affordable prices, R&F aims to move away from the traditional airport shop. And the concept has proved to be a hit among shoppers.
‘We were certainly careful in our sales predictions before opening, however, we are absolutely amazed by the response from customers. Right now, we are looking into hiring additional staff for the shop, something we didn’t plan for until much later’, says Kajsa Edvardsson, Commercial Activity Leader at R&F Travel Retail.
Our shop was also featured in several industry magazines, please click on the links below to read the full articles:
TR Business
R&F Travel Retail opens its first airport store at Cologne Bonn Intl last month | Travel Retail Business
DFNI
R&F Travel Retail celebrates success with new Cologne store
The Moodie Davitt Report
R&F Travel Retail unveils first store at Cologne Bonn Airport – The Moodie Davitt Report
Aviation Pros
New Retail Concept Shows the Way Forward for Travel Retail
